Lantana Foods
Lantana Foods is a brand as colorful as the city it’s headquartered in — Austin, TX. The company prides itself on using unique flavors not found in more traditional spreads. Sriracha carrot hummus, anyone?
the challenge
After a major product rebrand, Lantana Foods was in need of a new website to market and showcase its colorful and unique products while providing helpful information on nutrition facts, allergens, product sizes and, of course, a “deliciousness finder.”
the team
Creative Director/UI Designer: Aline Forastieri
Copywriter: Lori Samocha
Developer: Eric Irish
A 3-hour client workshop was the stage for several content and brand exercises which guided us in defining our audience, creating personas and developing the website structure.
Lantana’s bright hues, patterns and playful personality were leveraged to craft a modern user-friendly experience setting the brand miles apart from any and all competitors.
Product pages highlight the unique combination of ingredients for each flavor while making nutrition facts and allergens easily available for each product size.
Lantana’s unconventional flavors of hummus go well with the place the brand was born — Austin, TX. And as any proud Austinite, Lantana celebrates being different, or as we like to call it: unique.
A unique brand deserves a unique voice — hummus haikus, anyone? These flavor-centric haikus were created with social media sharing in mind helping create buzz around the brand.
