Integral Ad Science

Setting the Global Benchmark for Digital Media Quality

the overview

Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring ads are viewable by real people in safe and suitable environments. IAS needed a website that appealed to the right audience while clearly communicating its mission: to set the global standard for trust and transparency in digital media quality. Our team collaborated to create a modern website that tells a cohesive brand story, positions IAS as a category leader, and drives brand preference for their cutting-edge solutions.

the problem

IAS required a digital presence that matched its stature as an industry leader in ad verification and media quality. The existing website fell short in:

Articulating IAS’s mission and value proposition to brands, publishers, and platforms.
Differentiating the IAS brand in a competitive market.
Providing a seamless user experience that reflected their commitment to trust, transparency, and innovation.

The challenge was to design a website that effectively conveyed IAS’s expertise and positioned them as thought leaders while maintaining a modern, user-friendly design.

the solution

We began the project by defining a clear visual direction for the website. Using stylescapes—curated digital mood boards of brand elements and UI patterns—we presented three distinct concepts with slight variations. These guided the IAS team in selecting a design approach that felt like a natural extension of their existing brand standards.

Simultaneously, our team worked on the content strategy, sitemap, and wireframes, ensuring alignment between the brand story and user experience. The resulting strategy, UX, and visual design work came together to create a cohesive, differentiated, and modern website that:

Clearly communicated IAS’s mission and value proposition.
Established IAS as thought leaders in digital ad verification.
Delivered an intuitive navigation experience for their diverse audience of brands, publishers, and platforms.

Behind the scenes, we created an extensive UI Kit, equipping the development team with modular components for a seamless build-out. Weekly check-ins and collaboration sessions ensured that the final product met the highest standards for quality and functionality.