Vialto Partners
Helping a 170-year-old brand gain new ground in global mobility by creating a digital experience and a brand at the same time.
Pricewaterhouse Coopers (PwC) has been a well-respected professional services network and thought leader for over 170 years. But with the rapidly changing needs of global workforces, they saw a unique opportunity to offer their customers more with a dedicated global mobility brand.
the challenge
We combined Vialto Partners’ vast global reach and decades of experience with the vigor and spirit of a NewCo — creating a hybrid solution that represented the best of both worlds for potential clients.
For an expedited market launch, we mobilized our teams to develop a streamlined user experience and a CMS that makes major edits quick and simple. We focused on deep experiential knowledge and an energetic, startup approach building anticipation for a successful launch and a continued collaborative relationship.
the outcome
Creative Director: Craig Stout
Art Director: Vansuka Chindavijak
Experience Director/UX-UI Designer: Aline Forastieri
Content Strategist: Libby Peterek
Developer: Cody Estes
the team
After a comprehensive discovery phase, a key finding among Vialto’s employees and clients was the deep belief that global mobility has the power to be a force for good. With this in mind, we helped Vialto Partners shift their frame of reference from offering Global Mobility Services to Global People Solutions, reflecting on their people-centric nature.
The new brand needed to be forward-looking and communicate the brand’s ambition, while nodding to the legacy and expertise that its past provided.
The website strategy was developed based on the defined personas and the design was brought to life through a modular approach showcasing the technical abilities of the brand. The new look and feel not only ties to the brand strategy and goals but it is also user friendly, accessible, clean, and future-forward.
A robust UI Kit and component library were created to facilitate the dev handoff process and to make it easy for their in-house designers to iterate on design, create new pages and even update the brand as needed.
Real data proves the successful launch of a new brand.
